The metaverse will change the paradigm of content creation

The development of metaverses will herald a new era in content creation, providing creators with new opportunities to express their thoughts and monetize their hobbies. Content constitutes the essence of the internet and comes in many different forms that the current Web2 internet iteration supports — text, audio, video or a mix of all three. However, content is scarcely a free resource. It is content creators who are now becoming opinion leaders, influencers and the cornerstones of so many of the critical services businesses rely on, such as advertising, marketing and public relations management.

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